spo0ky.me

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I created this set of images to illustrate the concept of Rattex’s track, AirMaxin’ (Download the track). The track is about Rattex’s desire to succeed, despite the limiting expectations people in the township try to force upon him.

Rattex uses his new Nikes as a metaphor for ‘making it’ - they are a symbol of success, but also represent the daily hustle to survive and escape the forces that are trying to hold him back.

‘Movement’ is an essential part of any journey. My images show Rattex in series of dynamic situations which are distilled metaphors for overcoming the negative aspects of his environment that are trying to hold him back - there are always obstacles in his path, but by making the right choices with constant purpose, he stay on the right path.

spo0ky for NIKE IAM1
Rattex for NIKE IAM1
Read my interview for the project on Mahala
Download the track

AirMaxin’ Lyrics (English)_

Verse 1_
I take one step, two steps with confidence
As you can see my feet are excellent
Wherever I step I leave evidence
Everybody comes out to look as if there was an accident
This is the life I made myself
Jealous one can’t take it away from me
I tried to open the doors but they closed them for me
But in the end I managed to open them.
It’s hard and there are challenges in this music industry
but I will never lose it
People always ask how I do it
I wear Nikes and I just do it.
I’m known in each and every township
I’m the one who brings back hope to the young ones
When they see me they shout like this:
“Rah we love you when you’re wearing Nikes!”
I blaze trails with Airforce 1s
I build myself with Max’s my son
I fly when I’m wearing Jordans
I stay on top and tell everyone that IAM1

Chorus_
Whenever you see me wearing Nikes just know I’m up to something
With Airforce 1s on my feet I’m kicking something
I’m not a flop, I’m always tight. I’m forever Maxin’
Rattex is the name, with Nike we’re pushing that Jordan hustle

Whenever you see me wearing Nikes just know I’m up to something
With Airforce 1s on my feet I’m kicking something
I’m not a flop, I’m always tight. I’m forever Maxin’
Rattex is the name, with Nike we’re pushing that Jordan hustle

Verse 2_
Rattex is here and there
I’m from the townships and that’s a fact
Nike is a brand for stars
For an example just look at Rah
I’m no longer worried about those who look down on me
When they look at me I just smile because I have Nikes on my feet
We all know there’s no time to sleep because life is a hustle
Wake up my sister - wake up my brother, wear your Nike and move your muscle
I no longer have regrets in my life
with Nike I can forsee my future
I will never stop. Never quit. I will forever do music
Some said that I would never do anything with my life
But today it’s me and Nike, and my township shines brighter.

Chorus_
Whenever you see me wearing Nikes just know I’m up to something
With Airforce 1s on my feet I’m kicking something
I’m not a flop, I’m always tight. I’m forever Maxin’
Rattex is the name, with Nike we’re pushing that Jordan hustle

Whenever you see me wearing Nikes just know I’m up to something
With Airforce 1s on my feet I’m kicking something
I’m not a flop, I’m always tight. I’m forever Maxin’
Rattex is the name, with Nike we’re pushing that Jordan hustle

AirMaxin’ Lyrics (isiXhosa)_

Verse 1_
I take one step, two steps with confidence
Inyawo zam uyazibona ziExcellent
Ndanyathela ndishy’iEvidence
Kuphum’abahlali ngathi kukhw’iAccident
Obubomi obu ndazenzela
Abonomona abazund’mela
Ndiyavula bayandivalela
Okusayalo qha ndiyabangena
Yoh! kunzima ziyabheda kuMusic
Kodwa mina hay’khona lose it
Bayabuza, ‘Rah how you do it?’
Ndifas’iNikes and Just Do It
Ndaziwa kuzo zonke iiKasiz
Ndim onika ithemba nakwez’laaitiez
Xa zindibona ziyadikhwaza like this:
“Rah siyakuncanywa xa uFas’iNikes!”
Ndivul’indlela ngam Airforce 1s
Ndikhule ngama Max my son
Ndibhabhe mandiFas iJordans
Ndihlale emoyeni ndithi IAM1

Chorus_
XandiFas’iNikes endleleni know I’m up to something
Ama Airforce 1 ezinyaweni tshali I’m kickin’ something
Andenzi kancane, andipheli moyeni I’m forever Maxin’
Rattex ligama ndipheti’uNike yila Jordan hustle

XandiFas’iNikes endleleni know I’m up to something
Ama Airforce 1 ezinyaweni tshali I’m kickin’ something
Andenzi kancane, andipheli moyeni I’m forever Maxin’
Rattex ligama ndipheti’uNike yila Jordan hustle

Verse 2_
Rattex utlier naka daar
Ndiphuma elokishini leyo yinyani
Nike sisinxibo sez’stars
Nanku umzekelo jongo uRah
Andisahoyi andisawari ngabandiJongela phantsi
Bathi bendijonga ndibe ndincuma cause ngu Nike ezantsi
Sonke siyayazi akho kulala cause uLife yiHustle
Gxuma ntwana - Gxuma tsotsi, unxibe uNike and move that muscle
Aphela namxesha ozisola
Ngo Nike indlela ndiyayibona
Ngeke ndiyeke ndizohlala lomculo
Babesithi mina ndingudothi
Kodwa namhlanje ndim noNike ikasi ithe qhakra

Chorus_
XandiFas’iNikes endleleni know I’m up to something
Ama Airforce 1 ezinyaweni tshali I’m kickin’ something
Andenzi kancane, andipheli moyeni I’m forever Maxin’
Rattex ligama ndipheti’uNike yila Jordan hustle

XandiFas’iNikes endleleni know I’m up to something
Ama Airforce 1 ezinyaweni tshali I’m kickin’ something
Andenzi kancane, andipheli moyeni I’m forever Maxin’
Rattex ligama ndipheti’uNike yila Jordan hustle.